Research-based support in designing, improving and assisting the implementation of new business models forms the key service we offer to our customers in business and industry. Fraunhofer IMW has developed tools that support companies in identifying an advantageous market position. The toolbox enables companies to systematically develop, analyze and continuously improve business models. The tools meet scientific standards and are tried and tested. The added value for the customer lies in being able to achieve higher profitability for the long term.