We support companies with the challenges of price and service management on the basis of established and innovative approaches from applied research. We have the knowledge and the tools needed to raise the potential of companies in the topic areas of revenue and price modelling and Servitization – the transformation from producer to service-oriented solutions provider.
Marketing products and services – irrespective of whether they are innovative or already established on the market – means finding the optimum price and revenue model and supremely mastering the management of prices. As the pivotal driver of revenues, prices have a direct effect on profit. They determine the sustainability of companies and corporate success.
For providers, global competition increases the pricing pressure and the pressure to differentiate. Here companies are discovering the subject of “Servitization" – the transformation from producer to service-oriented solutions provider. The necessary high-quality service portfolio places great demands on the development and management competencies of the companies that we support in development and quality management.