Areas of Expertise
- Platform economy (in particular: digital B2B platforms)
- Digital business models
- Open innovation processes (especially: design-driven innovation)
- Online marketing strategies for social media channels
Lino Markfort studied business administration at the University of Bayreuth (Bachelor of Science) and at Leipzig University (Master of Science). During his studies he worked for an automotive supplier, a medium-sized online marketing consultancy and a leading software license trading company. From September 2018 to February 2020 he worked as a research assistant in the Digital Project Unit "Data Mining and Value Creation" at Fraunhofer IMW. Here he was particularly involved in the topics of B2B platforms and digital business models. In cooperation with the Fraunhofer IMW he wrote his master thesis on "IoT platforms in German manufacturing companies". Since March 2020, Mr. Markfort has been an employee of Leipzig University and continues to work as a visiting scholar at Fraunhofer IMW on the topic of B2B platforms for the digital project unit "Data Mining and Value Creation".