German-Swedish innovation partnership has commenced - Fraunhofer IMW expert attends kick-off in Sweden

On 31 January 2017, Mikael Damberg, the Swedish Minister for Enterprise and Innovation, invited German and Swedish business owners, scientists and politicians to Stockholm for a round-table discussion about the new innovation partnership between Sweden and Germany. In his opening speech, Damberg acknowledged the excellent bilateral relations between the two countries and introduced the areas where Germany and Sweden will cooperate more closely in future: transport, Industry 4.0, the digitalisation of medium-sized companies and eHealth.

Marija Radić, the head of the Fraunhofer IMW Price and Service Management Unit, attended as the Fraunhofer expert. Ms Radic, who has a PhD in Economics, has been conducting research in the key focus areas, particularly eHealth, for several years. Her most recent publication was a study on big data in the German health insurance market in collaboration with the Leipzig forums. Together with her team at the Leipzig Fraunhofer Center, she is currently developing financially viable profit models and a customer-oriented service structure, as well as researching the respective user acceptance, for the collaborative project ATMoSPHÄRE, which aims to improve healthcare for elderly people with multiple conditions.

Marija Radić explains that the purpose of the innovation partnership is the exchange of knowledge about eHealth innovations and the respective technical infrastructures in both counties, for example with regard to telemedicine solutions such as ATMoSPHÄRE. After the round-table discussion, German Chancellor Angela Merkel emphasised during a joint press conference with the Swedish Prime Minister Stefan Löfven that Sweden and Germany were already collaborating in an enterprising way in the areas of digitalisation and innovation. "Both countries believe that innovation plays a key role; and that we should intensify this collaboration."