kununu engage, Fraunhofer IMW and HHL Leipzig Graduate School of Management Develop Multidimensional Survey Logic

Press Release | Berlin /

kununu engage offers a number of tools that allow employees to anonymously provide feedback to their employer on a weekly basis. The platform especially helps team leaders to identify problems early and to react quickly. In cooperation with the Fraunhofer Center for International Management and Knowledge Economy IMW and the HHL Leipzig Graduate School of Management, kununu engage has now revised the methodology of its surveys - and now offers multidimensional surveys. This makes it easier to measure the drivers of a positive corporate culture and high employee engagement.

Digitalization, AI, Disruption or New Work: The current changes in the corporate and working world have many names. Against this background, it is no longer enough for employers to ask their own employees about their views on things once a year. With kununu engage, a flexible tool has been available since mid-2018 to regularly and promptly survey the internal views of employees and promote employee engagement.

Revision of the question design

After less than a year kununu engage has now revised their question design. The new design is based on the findings of qualitative interviews with experts from various industries. The research team around Prof. Dr. Tobias Dauth, unit head at Fraunhofer IMW and professor at HHL Leipzig, was based on the 13 different categories of employee satisfaction that are regularly queried on the employer assessment platform kununu.

Key factors for international employee engagement

Based on the interviews, the team around the management researcher identified seven of these categories as key factors for employee engagement: communication, interesting tasks, supervisor behavior, colleague cohesion, work-life balance, work atmosphere and working conditions. The intercultural validity of the design was ensured by surveys in Germany, Austria, Switzerland, Great Britain, the USA and Australia.

Key figures for a good corporate culture

"Companies can build a stable corporate culture and benefit from satisfied employees if they place their values and their employees at the center of their strategy. In order to remain successful in the long term, therefore, key figures that make their own corporate culture measurable are becoming increasingly important. kununu engage enables companies to better understand the relevant factors for employee engagement and subsequently have a positive influence on it," says Prof. Dr. Tobias Dauth.

Need for action in internal communication

Through the weekly feedback, companies gain valuable insights into the current mood in their teams. Teams also have a discussion board at their disposal where they can share, discuss and evaluate topics with their colleagues. What was traditionally queried once or twice a year in employee meetings and surveys is now available with just a few clicks and in real time. kununu engage presents all data in a clear and concise way. The weekly mood barometer, which is now based on 38 alternating questions, can also be analyzed by individual groups and teams. Thanks to the detailed segmentation, divisions can easily identify the topics relevant to them and use them as a starting point to change their corporate culture for the better.

Actively optimize work culture

"We want to help companies proactively improve their culture and workplace and strengthen the dialogue between employees and their superiors. A glance at our kununu database shows that companies have potential for improvement, especially in employee communication. How satisfied employees are also depends on the possibility to give feedback and whether superiors subsequently react to it," says Johannes Prüller, Director Global Communications at kununu.

Companies or teams can test kununu engage for one month free of charge.


Your contact persons:

Fraunhofer IMW

Neumarkt 9-19, 04109 Leipzig


Prof. Dr. Tobias Dauth

Phone +49 341 231039-230




Dirk Böttner-Langolf               

Phone +49 341 231039-250                


The Fraunhofer Center for International Management and Knowledge Economy IMW looks back on more than twelve years of applied socio-economic research and experience at its Leipzig location. Around 170 employees from 20 countries support customers and partners from business, industry, politics, research and society to benefit from globalization and digitization as a driver for innovation. The benefits of socio-economic and applied research for people, the dynamics of a knowledge-based society and the future of industrial production are the focus of the Institute's international projects, network activities and analyses. The interdisciplinary research team provides scientifically sound support to companies, organisations, institutions, countries, municipalities and regions in strategic decision-making processes. Originally founded as the Fraunhofer Center for Central and Eastern Europe MOEZ in 2006, the content and strategic realignment of the institute, which is certified according to DIN EN ISO 9001:2015 DNV-GL, has been reflected in the new name Fraunhofer Center for International Management and Knowledge Economy IMW since 2016. The institute's competencies are innovation research, knowledge and technology transfer and corporate development in international competition. https://www.imw.fraunhofer.de/en.html