Price and Service Management

We support companies with the challenges of price and service management on the basis of established and innovative approaches from applied research. We have the knowledge and tools needed to improve the potential of companies in the areas of revenue and price modeling and “servitization” – the transformation from producer to service-oriented solutions provider.

Marketing products and services – regardless of whether they are innovative or already established on the market – means finding the optimal price and revenue model and mastering price management. As the central driver of revenues, prices have a direct effect on profit. They determine the sustainability of companies and corporate success.

For providers, global competition increases pricing pressure and the pressure to diversify. Companies are therefore discovering the value of “servitization" – the transformation from producer to service-oriented solutions provider. The necessary high-quality service portfolio places great demands on the development and management competencies of companies, which we support through development and quality management.

News

 

News / 11.3.2022

Analysing the economic efficiency of transport robots

Fraunhofer IPA has developed a new, flexible transportation robot that specifically addresses the needs of healthcare facilities such as hospitals and nursery homes. A research team from the Fraunhofer IMW headed by Dr. Marija Radic examined the economic viability of the robot based on a life cycle cost analysis.

 

8.6.2021

Position Paper

How do data sovereignty and data economy interact? This question is explored in the position paper of the Fraunhofer IMW and Fraunhofer ISST.

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Publications

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Diese Liste ist ein Auszug aus der Publikationsplattform Fraunhofer-Publica

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Mittelstand 4.0 eStandards Competence Center

 

Open Workshop Leipzig at Fraunhofer IMW

The Open Workshop Leipzig at Fraunhofer IMW offers free training on how to introduce electronic standards in SMEs.