Prof. Dr. Heiko Gebauer

Heiko Gebauer

Contact Press / Media

Dr. Heiko Gebauer

Head of Digital Project Unit Data Mining and Value Creation

Fraunhofer Center for International Management and Knowledge Economy IMW
Neumarkt 9-19
04109 Leipzig, Germany

Phone +49 341 231039-163

Fax +49 341 231039-9163

Areas of Expertise

  • Transformation from product manufacturers to service providers
  • Digital business models for capital goods manufacturers
  • Service innovation
  • Business model innovation in developing countries
  • International and strategic management


Professional Development

Prof. Dr. Heiko Gebauer has been working at Fraunhofer IMW since March, 2018. First a student of business administration at the Friedrich Schiller University in Jena, Gebauer received his doctorate from the Institute of Technology Management at the University of St. Gallen between in 2004.

Subsequently, Prof. Dr. Gebauer was awarded a professorship at the University of St. Gallen with a research focus on the transformation from producer to manufacturing service provider and was appointed as a private lecturer there in 2010. Since 2011, he has lead a research group from the ETH Network in Zurich and since 2016, has been a visiting professor for international and strategic management at the University of Linköping in Sweden.

In numerous industrial companies Prof. Dr. Gebauer gained the experience, which he puts to use while addressing the topic of innovation in developing countries. In this capacity, he is working on various projects, specifically those dealing with access to clean drinking water, improved sanitation and reliable energy supplies.


YearTitle/AuthorDocument Type
2021Digital servitization: Crossing the perspectives of digitization and servitization. Editorial
Gebauer, Heiko; Paiola, Marco; Saccani, Nicola; Rapaccini, Mario
Journal Article
2021PLATON - digitale Plattformen für den Leitmarkt Wasserstoff. Empirische Studienergebnisse
Tagalidou, Nektaria; Klingler, Anna-Lena; Fronemann, Nora; Schuster, Tassilo; Bühler, Lydia; Gebauer, Heiko; Arzt, Alexander; Haugk, Sebastian
2020Business Ecosystems for Digital Servitization
Arzt, Alexander; Haugk, Sebastian; Gebauer, Heiko
Conference Paper
2020Business Model Dynamics for Increasing Revenue through Digital Offerings. Executive Paper
Gebauer, Heiko; Arzt, Alexander
Conference Paper
2020Business Model Patterns of IOT Platforms in the B2B Context
Markfort, Lino; Kögler, Philipp; Arzt, Alexander; Gebauer, Heiko
Conference Paper
2020Digital Business Model Innovation in SMEs - Case Studies with DIH Support from Brandenburg (Germany)
Gebauer, Marc; Tangour, Cyrine; Zeitschel, Diana
Conference Paper
2020Firm boundaries in servitization: Interplay and repositioning practices
Huikkola, T.; Rabetino, R.; Kohtamäki, M.; Gebauer, H.
Journal Article
2020From selling assets to delivering equipment-as-a-service. Executive Paper
Knapp, Johanna; Lamprecht, Claudio; Gebauer, Heiko; Wortmann, Felix
Conference Paper
2020Growth paths for overcoming the digitalization paradox
Gebauer, Heiko; Fleisch, Elgar; Lamprecht, Claudio; Wortmann, Felix
Journal Article
2020How to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies
Gebauer, H.; Arzt, A.; Kohtamäki, M.; Lamprecht, C.; Parida, V.; Witell, L.; Wortmann, F.
Journal Article
2020Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms
Paiola, M.; Gebauer, H.
Journal Article
2020The relationship between digitalization and servitization: The role of servitization in capturing the financial potential of digitalization
Kohtamäki, Marko; Parida, Vinit; Patel, Pankaj C.; Gebauer, Heiko
Journal Article
2020Sterben Innovationen im Verkauf?
Gebauer, Heiko
Journal Article
2020Wachstumspfade zur Überwindung des Digitalisierungsparadoxes
Posselt, Thorsten; Gebauer, Heiko; Arzt, Alexander
Book Article
2019A Configurational Approach to Servitization: Review and Research Directions
Kohtamäki, Marko; Henneberg, Stephan C.; Martinez, Veronica; Kimita, Koji; Gebauer, Heiko
Journal Article
2019Digital Business Model Patterns of Big Pharmaceutical Companies - A Cluster Analysis
Tangour, Cyrine; Gebauer, Marc; Fischer, Luise; Winkler, Herwig
Conference Paper
2019Digital servitization business models in ecosystems: A theory of the firm
Kohtamäki, M.; Parida, V.; Oghazi, P.; Gebauer, H.; Baines, T.
Journal Article
2019Driving Process Innovation with IoT Field Data
Bilgeri, Dominik; Gebauer, Heiko; Fleisch, Elgar; Wortmann, Felix
Journal Article
2019Extending the Base-of-the-Pyramid Concept
Joncourt, Simon; Gebauer, Heiko; Reynoso, Javier; Cabrera, Karla; Valdes, Ana; Greve, Katharina
Journal Article
2019External growth - an option for achieving service growth in industrial companies
Gebauer, Heiko; Valtakoski, Aku; Witell, Lars
Conference Paper
2019Geld verdienen im IoT - aber wie?
Wortmann, F.; Bilgeri, Dominik; Gebauer, H.; Lamprecht, C.; Fleisch, E.
Journal Article
2019Innovation challenges of utilities in informal settlements: Combining a capabilities and regime perspective
Welie, Mara J. van; Truffer, Bernhard; Gebauer, Heiko
Journal Article
2019Internet of Things Plattformen als Chance für Industrieunternehmen: Der Bedarf angewandter Forschung zur Orientierung für Industrie und Politik: CTO-Agenda
Posselt, Thorsten; Gebauer, Heiko; Arzt, Alexander
2019Regional benefits of servitization processes: Evidence from the wind-to-energy industry
Gebauer, Heiko; Binz, Christian
Journal Article
2019Servitization: A contemporary thematic review of four major research streams
Raddats, Chris; Kowalkowski, Christian; Benedettini, Ornella; Burton, Jamie; Gebauer, Heiko
Journal Article
2019Steering manufacturing firms towards IoT enabled service and product business
Lamprecht, Claudio; Gebauer, Heiko; Fleisch, Elgar; Wortmann, Felix; Gessmann, Timo
Conference Paper
2019Wachstumspfade bei der Digitalisierung von Geschäftsmodellen in Industrieunternehmen: Impulspapier
Arzt, Alexander; Gebauer, Heiko; Posselt, Thorsten
2019Winning the service market when the core product technologies are changing
Glaa, Besma; Gebauer, Heiko; Witell, Lars
Conference Paper
2018Born solution providers - dynamic capabilities for providing solutions
Saul, Caroline Jennings; Gebauer, Heiko
Journal Article
2018Digital transformation as an enabler for advanced services in the sanitation sector
Saul, Caroline Jennings; Gebauer, Heiko
Journal Article
2018Incremental and radical open service innovation
Myhren, Per; Gustafsson, Anders; Gebauer, Heiko; Witell, Lars
Journal Article
2017A bricolage perspective on service innovation
Witell, Lars; Gebauer, Heiko; Jaakkola, Elina; Hammedi, Wafa; Patricio, Lia; Perks, Helen
Journal Article
2017Business model innovation in base of the pyramid markets
Gebauer, Heiko; Saul, Caroline Jennings; Haldimann, Mirella
Journal Article
2017Business model innovations for overcoming barriers in the base-of-the-pyramid market
Gebauer, Heiko; Haldimann, Mirella; Saul, Caroline Jennings
Journal Article
2017Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko; Haldimann, Mirella; Saul, Caroline Jennings
Journal Article
2017Early testing of new sanitation technology for urban slums: The case of the Blue Diversion Toilet
Tobias, Robert; O'Keefe, Mark; Künzle, Rahel; Gebauer, Heiko; Gründl, Harald; Morgenroth, Eberhard; Pronk, Wouter; Larsen, Tove A.
Journal Article
2017Organizational capabilities for pay-per-use services in product-oriented companies
Gebauer, Heiko; Saul, Caroline Jennings; Haldimann, Mirella; Gustafsson, Anders
Journal Article
2017Service growth in product firms: Past, present, and future
Kowalkowski, Christian; Gebauer, Heiko; Oliva, Rogelio
Journal Article
2017Servitization and deservitization: Overview, concepts, and definitions
Kowalkowski, Christian; Gebauer, Heiko; Kamp, Bart; Parry, Glenn
Journal Article
2017Strategy map of servitization
Rabetino, Rodrigo; Kohtamäki, Marko; Gebauer, Heiko
Journal Article
2017A typology for management innovations: Analyzing the actual state of art and conducting case study research
Gebauer, Heiko; Haldimann, M.; Jennings Saul, C.
Journal Article
2017When one business model is not enough for a social business
Gebauer, Heiko; Saul, Caroline Jennings; Haldimann, Mirella; Kramer, S.
Journal Article
This publication list has been generated from the publication database Fraunhofer-Publica.

Further Conference Contributions


  • Gebauer, H. (2019). Kick-off of the project »Data Mining and Value Creation«. Fraunhofer IMW, Leipzig. 5.11.2019.
  • Gebauer, H. (2019). Zukunft der Wertschöpfung in Sachsen. Talk at Studium universale. Leipzig University. 30.10.2019.
  • Gebauer, H. (2019). Wie wird KI zur Kernkompetenz in meinem Unternehmen mit/trotz Ethik? Innovation Table KI & Ethik. Forum für digitale Ethik, Deutsche Telekom AG, Berlin. 17.10.2019.
  • Gebauer, H. (2019). Impuls: Zukunft der (digitalen) Wertschöpfung in Sachsen. Symposium »Digitale Transformation und Innovation«. SMWA, SMWK, Dresden. 7.10.2019.
  • Gebauer, H. (2019). Meeting of the adversory board. Sächsischer Beirat für Digitale Wertschöpfung, Leipzig. 16.05.2019.