Vera Näser has been working at Fraunhofer IMW since April 2017. Previously, she was able to gain multidisciplinary practical experience in various fields, including as a freelance photographer. As a student assistant, she developed a photography concept to support public relations in the division Marketing and Communication. Her field of activity expanded to include graphics and layout, event management, and subsequently included process analysis and optimization in the department. Starting April 2021, she is responsible for the project communication for the project "Data Mining and Value Creation" of the Fraunhofer IMW and the University of Leipzig. She finished her degree in communication and media sciences at the University in Leipzig (B. A.) with a focus on corporate communication and network society.