Areas of expertise
- Platforms and ecosystems (B2B context)
- Development of methods and workshops on topics of data-based value creation
- Support of pilot projects for digital transformation
Victoria Kubenz joined Fraunhofer IMW in January 2021 as a research fellow in the digital project unit “Data Mining and Value Creation“. She already worked as a research assistant at Fraunhofer IMW during her master studies at TU Chemnitz. The focus of her studies was on strategic organizational development, digital transformation, sustainability and knowledge management. In her master's thesis, Ms. Kubenz investigated the structure and functionality of digital business ecosystems (platform ecosystems) in cooperation with the Fraunhofer IMW and other practical partners using scientific models. She continues this work in the project group. In addition, she is involved in various pilot projects with small and medium-sized enterprises (SMEs) in Saxony, which focus primarily on the realignment or (digital) expansion of business models. The basis for this is provided by the concept and method development, which is constantly being advanced jointly in the Concept and Method Development Team of the Data Mining and Value Creation research project.