Research unit projects

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Unit, Innovation Acceptance

The Innovation Acceptance Unit examines the social prerequisites and consequences of technology and knowledge transfer processes. Our focus is on the challenges and opportunities in transferring innovative solutions with a large distance between the context of creation and use. In our work, we take current challenges as a starting point, make use of the findings and the methodological spectrum of social science technology research and develop these further with our own approaches. Our benchmark is always the user with his subjective needs. In terms of content, we serve the interstice between the macroeconomic framework of transfer processes and the micro-level of individual behavior. Using this perspective, we focus on the following fields of application:

  • Sustainable use of natural resources
  • Urban transformation processes
  • Cultural heritage management

Range of services

  • Analysis of the social valuation of innovations
  • Development and application of methods and instruments to promote the acceptance of innovations
  • Enabling technology providers to adapt their solutions to new application contexts


News / 9.3.2021

Fraunhofer-Gesellschaft new member of Climate Heritage Network

Fraunhofer IMW associated through Research Alliance Cultural Heritage

The Climate Heritage Network recently announced 31 new members of the Network. The Fraunhofer-Gesellschaft is one of the new members, representing 24 Fraunhofer Institutes as part of the Research Alliance for Cultural Heritage including Fraunhofer IMW.


Publications / 6.3.2021

Citizens and Positive Energy Districts: Are Espoo and Leipzig Ready for PEDs?

The paper is part of the “SPARCS” project – it analyzes citizen engagement in Espoo (Finland) and Leipzig (Germany) and examines whether the cities are ready for developing and implementing positive energy districts (PEDs).


Press Release / 20.12.2020

How Do We Want to Run Our Economy and Production?

In the EVOBIO project coordinated by Fraunhofer IGB, 19 Fraunhofer Institutes are working on solutions for a sustainable economy by developing new concepts that utilize material flows in bioeconomy process cycles to produce optimized materials for innovative products.

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Partner in the Morgenstadt initiative: City Insights


Member of the FALKE-Forschungsallianz Kulturerbe (Research Alliance for Cultural Heritage)

Partner in “EIT Urban Mobility”

Member in the Fraunhofer Sustainability Network

Partner in the Climate Navigator