Research unit projects

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Unit, Innovation Acceptance

The Innovation Acceptance Unit examines the social prerequisites and consequences of technology and knowledge transfer processes. Our focus is on the challenges and opportunities in transferring innovative solutions with a high potential for use, particularly when there is a large distance between the context in which they are developed and where they are put to use. In our work, we tackle current challenges, employ previous findings and the methodological spectrum of social science technology research, and develop these instruments further using our own approaches. Our benchmark is always the end user and his or her specific needs. We fill the gap between macroeconomic framework conditions for transfer processes and the micro-level of individual behavior. Using this perspective, we focus on the following fields of application:

  • Sustainable use of natural resources
  • Urban transformation processes
  • Cultural heritage management

We support our clients and partners in business, science, and politics to identify and understand the influence of relevant behavioral determinants, to determine acceptance patterns, and to use this knowledge strategically - in a technology-neutral, dialogue-based, and context-sensitive manner.

Range of services

  • Understanding attitude-based and behavioral patterns regarding the transfer of innovative technological and non-technological solutions into new contexts
  • Developing and applying context-specific tools to promote the acceptance of innovation 
  • Assisting in adapting existing solutions to specific application contexts


Kick-off of the YoU2 project "Sustainable urban transformation in historic districts in Chiang Mai, Thailand"

LignoLink: Project launch in the Baltic States

The initiator team of the LignoLink project, consisting of representatives from Fraunhofer IMW, the Thünen Institute, and BioEconomy Cluster, traveled to Latvia and Estonia in late March 2019 to launch and develop a European research and innovation network with experts and scientists in the field of wood-based bioeconomy. Until the expected completion of the project on August 31, 2020, more of these initiation trips will follow, as project partner BioEconomy Cluster reports.

Further events and news

The news articles are displayed according to the research units of the institute. To read current news of this unit, you can filter by the category "Innovation Acceptance".