Research unit projects

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Unit, Innovation Acceptance

The Innovation Acceptance Unit examines the social prerequisites and consequences of technology and knowledge transfer processes. Our focus is on the challenges and opportunities in transferring innovative solutions with a large distance between the context of creation and use. In our work, we take current challenges as a starting point, make use of the findings and the methodological spectrum of social science technology research and develop these further with our own approaches. Our benchmark is always the user with his subjective needs. In terms of content, we serve the interstice between the macroeconomic framework of transfer processes and the micro-level of individual behavior. Using this perspective, we focus on the following fields of application:

  • Sustainable use of natural resources
  • Urban transformation processes
  • Cultural heritage management

Range of services

  • Analysis of the social valuation of innovations
  • Development and application of methods and instruments to promote the acceptance of innovations
  • Enabling technology providers to adapt their solutions to new application contexts



Fraunhofer IMW Expands Cooperation with Key Players in Cultural Heritage Management in South East Asia

The Leipzig research center has recently signed strategic cooperation agreements with key players in cultural heritage management in Southeast Asia, namely UNESCO's regional office for Asia-Pacific and the Siam Society Under Royal Patronage, the oldest organization for the protection of culture, history, art and natural sciences in Thailand.


Publication / 25.6.2020

Sustainable Cities and Regions

The position paper "Sustainable Cities and Regions" of the Morgenstadt Initiative shows strategic measures for the broad implementation of digital and sustainable urban development. The Fraunhofer IMW's Innovation Acceptance Unit, which focuses on international knowledge and technology transfer, contributed to the publication.

More events and news

The messages are arranged according to their topicality. The filter allows you to narrow down the time period. To read current news of this group, you can additionally search for it using the term "Innovation Acceptance".


Partner in the Morgenstadt initiative: City Insights


Member of the FALKE-Forschungsallianz Kulturerbe (Research Alliance for Cultural Heritage)

Partner in “EIT Urban Mobility”

Member in the Fraunhofer Sustainability Network

Partner in the climate navigator