Research unit projects

more info

Price and Service Management

We support companies with the challenges of price and service management on the basis of established and innovative approaches from applied research. We have the knowledge and the tools needed to raise the potential of companies in the topic areas of revenue and price modeling and “Servitization” – the transformation from producer to service-oriented solutions provider.

Marketing products and services – irrespective of whether they are innovative or already established on the market – means finding the optimum price and revenue model and supremely mastering the management of prices. As the pivotal driver of revenues, prices have a direct effect on profit. They determine the sustainability of companies and corporate success.

For providers, global competition increases the pricing pressure and the pressure to differentiate. Here companies are discovering the subject of “Servitization" – the transformation from producer to service-oriented solutions provider. The necessary high-quality service portfolio places great demands on the development and management competencies of the companies that we support in development and quality management.

See here for our unit's range of services.

Current Projects

OCTMAPP - optical coherence tomography for new biomedical applications

Digital transformation of business models through electronic standards

Other projects


Mittelstand 4.0 Competence Center eStandards / 23.8.2018

Focus Group “Digital Transformation of Business Models“ with companies and influencers from Lusatia

Mittelstand 4.0 eStandards Competence Center


Open Workshop Leipzig at Fraunhofer IMW

The Open Workshop Leipzig at Fraunhofer IMW offers free training on how to introduce electronic standards in SMEs. 

Selected projects in the annual reports of the Fraunhofer IMW

In its annual reports, the Leipzig Fraunhofer Center presents the wide scope of its socio-economic services spectrum. The expert teams' contributions provide a compact overview of the institute's projects and product, subject and research focuses.