Areas of Expertise
- Ethical risks of digital human-to-human communication
- Moral judgment in times of digitalization
- Ethical perspectives on humanistic management
- Ethical principles for Artificial Intelligence
Dr. Elisa Maria Entschew (née Böldicke) is a research fellow in the unit “Price and Service Management“ at Fraunhofer IMW in Leipzig since December 2020. She studied economics and international management at the universities of Leipzig, Vaasa (Finland), Victoria (Canada) and at the HHL Leipzig Graduate School of Management.
To gain experience in different business types, she worked for the start-up i-potentials (executive search for leadership positions in the digital age), the NGO Alzheimer's Disease Association of Kern County in Bakersfield (day care for adults with Alzheimer's in CA, USA), the family-owned Melitta Group (fast moving consumer goods) and the BASF Group (chemicals) in Singapore, among others. Meanwhile, she became increasingly interested in issues related to digitalization and ethics.
Dr. Entschew completed her doctorate at the Dr. Werner Jackstädt Chair of Business and Corporate Ethics at HHL Leipzig Graduate School of Management. In the context of her doctoral thesis, she dealt with ethical risks in the course of digitalization. Her research focused on the establishment of permanent, digital accessibility and the associated dissolution of boundaries between people and organizations.
During her work at the Dr. Werner Jackstädt Chair of Business and Corporate Ethics, she also worked on projects in the field of digitalization and sustainability. In addition, she obtained certifications in agile management and, in this context, deals with the specifics of digital, agile companies. Using her ethics expertise and her experience in the field of digitization, her work at Fraunhofer IMW focuses on the responsible and sustainable use of Artificial Intelligence. The focus is on science-based consulting for medium-sized companies.