- Planning company-specific market entry
- Developing international corporate strategies for innovative products and services
- Assessing production, research and development locations.
Martina Hamingerova has worked at Fraunhofer IMW as a research associate in the »Regional Positioning and Local Development« unit since 2012. Her research focuses on areas of internationalisation, particularly planning company-specific market entry, developing international corporate strategies for innovative products and services and assessing production, research and development locations. Martina Hamingerover studied international management at Leipzig University of Applied Sciences (HTWK Leipzig) and business administration with a focus on marketing, distribution and services at the University of Leipzig. During her studies she worked as a research assistant at Fraunhofer IMW in Leipzig and at the Max Planck Institute of Economics in Jena.