Fraunhofer Center for International Management and Knowledge Economy IMWAreas of Expertise
- Transdisciplinary knowledge integration
- Platform economy (B2B context)
- Digital transformation, especially digital business models
- Strategic marketing and sales management
Experience
Philipp Kögler has been working as a research fellow in the
“Professionalizing Knowledge Transfer Processes“ unit at Fraunhofer Center for International Management and Knowledge Economy IMW in Leipzig since August 2020. His focus is on the interdisciplinary development and application of future knowledge in the use of new technologies and services. Prior to this, Philipp Kögler worked as a research assistant in the digital project unit
“Data Mining and Value Creation“, where he started in April 2019. Here, he dealt with B2B platforms and digital business models.
Philipp Kögler studied business administration at the Leipzig University (Master of Science) with a focus on "Marketing, Distribution and Service". During this time, he spent a semester abroad at the Norwegian University of Science and Technology (NTNU), where he dealt with the topics "Strategic Management & Business Relationships and Networks". In cooperation with the Fraunhofer IMW and other practice partners, he investigated the functionalities of digital industrial platforms in his master thesis by means of a cross-industry comparison. Philipp Kögler already gained project experience during various internships in Germany and abroad within the aviation industry and during his dual studies (Bachelor of Arts) in business administration at the Baden-Wuerttemberg Cooperative State University Mannheim (DHBW).