Fraunhofer Center for International Management and Knowledge Economy IMW
Areas of Expertise
- Capability building in the context of digital transformation for automotive suppliers
- Dynamic capabilities for digital transformation
- International business and strategic management
Experience
Nelly Paulina Hernandez Lopez has been working as a research fellow in the Professional Development and Competence Management Unit since 2017. Her academic education includes a Bachelor's degree in Marketing at ITESM Mexico where she graduated with honors. Subsequently, she got a Master of Sciences (Economics and Business Administration) in International Business and Management from the University of Oulu, Finland. Currently she is a doctoral research fellow in the field of Strategic Management at Leipzig University.
Ms. Hernandez Lopez started her professional experience in a Mexican SME where she generated strategic marketing activities. Following this, she joined the Consumer & Market Insights team at MARS Mexico as a research assistant. Subsequently, she worked at the Oulu Business School as a research assistant. In October 2017 she joined the team of the Unit Professional Development and Competence Management at Fraunhofer IMW to carry out the research for her doctoral dissertation.
While working and studying in Latin America, North America and Europe within multidisciplinary teams, Ms. Hernadez Lopez has gathered more than 6 years of professional experience in market research across different industry sectors (academy, international provider of market intelligence, global manufacturer and SME retailer), and acquired advanced skills in project management, problem solving, analytical and conceptual thinking.