Innovation Acceptance

The Innovation Acceptance Unit examines the social prerequisites and consequences of technology and knowledge transfer processes. Our focus is on the challenges and opportunities in transferring innovative solutions with a large distance between the context of creation and use. In our work, we take current challenges as a starting point, make use of the findings and the methodological spectrum of social science technology research and develop these further with our own approaches. Our benchmark is always the user with his subjective needs. In terms of content, we serve the interstice between the macroeconomic framework of transfer processes and the micro-level of individual behavior.

Using this perspective, we focus on the following fields of application:

• Sustainable use of natural resources
• Urban transformation processes
• Cultural heritage management